Google My Business Management: Boost Your Online Presence

GBP Series: Vol 1 (of 10)


**If you didn’t already know, Google changed the name of Google My Business to Google Business Profile a little over a year ago. The only reason I used the term “Google My Business” in the title of this article is that the number of people searching for “Google my business” is way higher than the number of people using “Google Business profile”

Since the title of a blog article is a very important ranking factor, it just made sense if I wanted my article to rank high and attract more visitors. AND this is your very first Google My business SEO lesson**.

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    An Introduction to Google My Business Management

    Welcome to the first installment of my 10 part blog series on effective Google Business Profile (Google My Business) management! In this series, We’ll explore the ins and outs of managing your Google My Business profile to enhance your online presence and attract more customers.

    In today’s digital world, establishing a strong online presence is vital for businesses of all sizes. That’s where Google My Business (GMB) comes in. It’s a free service provided by Google that allows you to create and manage your business profile across Google Search and Google Maps. Local businesses that optimize their Google My Business profile, have increased their visibility in local search results, ranking and gained a competitive edge in their industry. Our clients see an average increase in local search rankings of 70% per location. This means that businesses with complete GMB profiles; photos, videos, respond to reviews, etc are 70% more likely to appear higher in search results.

    Why is effective GMB management so important?

    Well, because your GMB profile acts as a virtual storefront, providing crucial information about your business to potential customers. It showcases details such as your address, phone number, website, business hours, service areas and customer reviews. A well-managed profile not only helps customers find you easily but also builds trust, credibility and maximize daily rankings and performance for your brand.

    Throughout this blog series, I’ll delve into the essentials of successful Google My Business management. I’ll cover topics such as optimizing your profile, managing customer reviews, utilizing messaging features, leveraging insights and analytics, and promoting your local business effectively. Each article will provide you with actionable tips and strategies that you can implement right away.

    • Local businesses receive an average of 1,260 views a month on Google My Business.
    • 45% of GMB listings with an appointment scheduler lead new, recurring customers.
    • 56% of customer actions on GMB result in website visits increasing their local SEO results.
    • 11 photos per listing are ideal for showcasing products and services.
    • Accurate and complete information in GMB listings receives 7x more clicks than those without.
    • Hotels have the highest number of photos on GMB.
    • GMB listings with contact information receive 94% of calls on working days.

    To make this series more engaging and visually appealing, I’ll incorporate relevant visuals such as images and videos. These visuals will provide real-life examples and valuable step-by-step guides to help you understand and implement the concepts effectively or at least have a better understanding of the process.

    Free Resources

    Whether you’re a small local business or a larger enterprise, mastering Google My Business management is crucial for online success. So, join me on this journey as I unlock the potential of Google My Business and help boost your online presence and reach your target audience.

    Stay tuned for our next article, where we’ll dive into the process of setting up and optimizing your Google My Business profile. Get ready to take your online presence to new heights!

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      Jump to Links for the rest of the GMB Series:

      1. GMB series: Vol 2 – Google My Business Explained
      2. GMB series: Vol 3 – Set up and Optimization (Coming 6/7)
      3. GMB series: Vol 4 – Managing Reviews and Ratings (Coming 6/14)
      4. GMB series: Vol 5 – Unlocking the Power of Google My Business Messaging (Coming 6/21)
      5. GMB series: Vol 6 – Leveraging Insights and Analytics (Coming 6/28)
      6. GMB series: Vol 7 – Promoting Your Brand (Coming 7/5)
      7. GMB series: Vol 8 – Integrating GMB Your Marketing Strategy (Coming 7/12)
      8. GMB series: Vol 9 – Best Practices for Effective Management (Coming 7/19)
      9. GMB series: Vol 10 – Unleashing Your Online Potential (Coming 7/26)

      Ready to optimize your GMB listing and take advantage of these key Google My Business statistics? Use Matador Digi to write killer descriptions, add photos, and attract more leads!

      Sign up now for a free Google My Business Profile review and take your GMB profile to the next level!

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