TikTok for Real Estate Agents: Results and Tips

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Key Takeaways

• Reach a wider audience with engaging and innovative content

• Connect with potential clients in a new and exciting way

• Sell homes in an fun and engaging way

• Stand out from the competition


In the social media world, things are always changing. What worked a few years ago may not work today, and what is popular today may not be popular tomorrow.

This is definitely true for residential real estate agents who are using social media to market their businesses.

A few years ago, Facebook and Instagram were the go-to platforms for real estate agents; however, in recent months there has been a shift towards TikTok.

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What is TikTok and why should real estate agents use it

TikTok is a social media platform that allows users to create and share short videos.

The app is especially popular with young people, who use it to share everything from dance routines to comedy sketches.

TikTok has only been around for a few years, but it has already proved to be a powerful tool for marketing and branding. Real estate agents can use TikTok to connect with potential buyers, showcase listings, and build their personal brand. Thanks to the app’s popularity, there is a large and engaged audience waiting to be tapped into.

With its creative potential and vast reach, TikTok offers real estate agents a unique opportunity to reach new clients and close more deals.

Tips for using TikTok to market your real estate business

If you’re looking for a way to reach a wider audience and get your real estate business noticed, TikTok is a great platform to explore. With now over 1 billion active monthly users, there’s a lot of potential for reaching new leads and clients. Here are some tips for using TikTok to market your real estate business:

Use relevant hashtags.

  • Hashtags are a great way to get your content seen by people who are interested in what you’re posting. When it comes to real estate, some popular hashtags include #househunt, #homebuyers, and #homeselling. By using relevant hashtags, you can make sure that your content is being seen by people who are interested in what you do.

Post helpful content.

  • People use TikTok for a variety of reasons, but one of the main ones is to find helpful information. If you can provide helpful tips and tricks related to buying or selling a home, you’ll be more likely to engage with potential leads.

Use engaging visuals.

  • TikTok is all about short videos, so make sure that your visuals are engaging and eye-catching. Whether you’re filming yourself giving a tour of a property or using creative visuals to showcase your listings, make sure that your content is visually appealing.

Results that real estate agents have seen from using TikTok

While TikTok may be primarily known as a platform for Gen Zers to share short videos of themselves lip-syncing or dancing, it has also become an increasingly popular marketing tool for businesses of all sorts, including real estate agents. In fact, many agents have found that TikTok is an extremely effective way to reach potential clients and grow their business.

One agent reported 100% of her leads come from TikTok, while another said that she had gained several new clients as a direct result of her TikTok videos.

In addition to being an excellent way to connect with potential customers, TikTok is also relatively inexpensive(free) to use, making it a very cost-effective marketing tool. As more and more agents begin to see the benefits of using TikTok, it is likely that even more will join the platform in the months and years to come.

The app allows real estate agents to show off their listings in short videos that are set to popular music. They can also give virtual tours of homes and provide helpful tips for those who are looking to buy or rent. Some agents have even used TikTok to sell homes that were previously on the market for months.

The app has proved to be a valuable tool for agents, as it provides a way to reach a wider audience and showcase their listings in an innovative way. Thanks to TikTok, selling homes is no longer a tedious process – it can be fun and engaging.

Who knows, maybe the next big thing in real estate will be TikTok-based auctions(you saw it here first)!

The pros and cons of using TikTok compared to other social media platforms

real estate agents, tiktok, tiktok for real estate agents

TikTok has become one of the most popular social media platforms in recent years, with users spending an average of 52 minutes per day on the app.

TikTok offers a unique and engaging way to consume content, with short videos that are easy to watch on the go, thanks to its algorithm that is designed to keep users engaged. The app is also very visually appealing, and it’s easy to scroll through and find interesting content. In addition, TikTok offers a unique opportunity for creators to reach a wider audience and build a following.

However, TikTok also has some drawbacks compared to other social media platforms. First, TikTok is less diverse than other platforms like Instagram and YouTube, with a majority – 66% of users being under the age of 30. This can make it difficult for older users to find content that appeals to them. That does leave 1/3, 333 million active users over the age of 30.

In addition, TikTok is less conducive to building long-term relationships than other platforms. Although you can follow other users and leave comments on their videos, there is no direct messaging function. As a result, TikTok is best used as a way to consume content passively, rather than as a way to connect with others.



Real estate agents have found great success in using TikTok to market their properties. The app is a fun and engaging way to connect with potential customers and showcase listings in an innovative way. In addition, TikTok is a cost-effective marketing tool that is free to use. As more and more agents begin to see the benefits of using TikTok, it is likely that even more will join the platform in the months and years to come.Selling houses is no longer a time-consuming, tedious procedure thanks to TikTok – it can be both entertaining and informative.

What are your thoughts on using TikTok for business? Have you had any success with the platform? Let us know!

If you’re thinking of using TikTok for your business but don’t know where to start, check out our blog post on how to get started with TikTok marketing. You can also read our case study on how one real estate agent increased her leads by 100% after using TikTok for just two weeks.

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