Case Study
Partnerships

Client: UrbanCore (Mixed-use retail property owner with 6 locations across two states)

Challenge:
Foot traffic was declining, retail tenants were frustrated with lack of online visibility, and leasing efforts were stalling due to underwhelming digital presence.

Solution:

• Verified and optimized each center’s Google Business Profile with suite numbers, anchor tenants, and property photos.

• Created digital welcome kits for new tenants with social media starter content and branded templates.

• Designed weekly spotlight posts for Facebook and Instagram featuring local businesses.

• Added click-to-call and map integrations to improve discoverability.

• Coordinated with leasing agents to create short-form video tours of vacant spaces.
  
  

Results (in 60 days):

• 🚶‍♂️ Foot traffic increased 39%

• 🛍️ Retail tenant satisfaction up—85% reported more customer walk-ins\

• 📲 25% more website and maps click-throughs from Google

• 📈 Leasing inquiries rose by 31% due to social promotion of vacancies

Client: Axis Commercial (Leasing brokerage for 15+ standalone and strip mall properties)

Challenge:
New tenants were signing leases but not receiving help with digital setup—resulting in missed opportunities, poor branding, and weak first impressions.

Solution:

• Created a 3-step onboarding workflow: listing claims, basic SEO setup, and custom Google post templates.

• Claimed and optimized listings for new tenants as part of lease closing.

• Offered co-branded social launch kits with photo templates, content calendars, and hashtags.

• Helped property managers amplify new tenant posts through center-wide social media channels.

• Sent monthly email reports showing digital performance for each new business.
  
  

Results (in 3 months):

• 🔑 100% of new tenants launched online within 5 days of lease start

• 🧭 Listings showed up in search results within 72 hours of claim

• 💬 Tenant feedback rated digital support 9.4/10

• 🤝 Brokerage gained a reputation for being “tech-forward” among incoming tenants

Client: Midtown Retail Plaza (Privately owned shopping center with 18 suites)

Challenge:
Struggled with 25% vacancy and outdated online presence that turned away potential lessees and shoppers. Most listings didn’t show accurate tenant mix or availability.

Solution:

• Rebranded the shopping center’s Google profile with updated suite directory and seasonal imagery.

• Added “Now Leasing” Google posts and a highlight reel of open suites on social media.

• Trained leasing team on digital best practices for prospect follow-up.

• Worked with each tenant to ensure their listings were updated, linked to the center, and visually cohesive.

• Promoted community events via Meta ads and Google events integration.
  
  

Results (in 4 months):

• 🏬 Vacancy dropped from 25% to 8%

• 🔍 Search visibility increased 65%

• 📸 Leasing team reported 2x more inquiries from “found us on Google” prospects

• 🗓️ Event traffic boosted in-store sales by 20% for anchor tenants