Case Study
Multi-Location

Client: Coastline Property Group (12 multifamily apartment communities)

Challenge:

Each property had inconsistent Google listings, outdated info, and scattered reviews. Regional managers struggled to monitor reputation and coordinate updates.

Solution:

• Unified and verified all Google, Yelp, and Bing listings under one brand umbrella.

• Standardized NAP (Name, Address, Phone) across platforms.

• Created consistent branded profiles with updated logos, photos, and amenities.

• Responded to 100% of Google reviews within 24 business hours.

• Monthly summary reporting to regional managers.

Results (in 90 days):

• 📍 All 12 listings verified, accurate, and optimized

• 💬 +42% more reviews across all properties

• 🌟 Company-wide average rating improved from 3.6 to 4.3 stars

• ⏱ Regional managers saved 10+ hours/week on manual monitoring

Client: Timberline Realty (8 real estate office branches across AZ and NM)

Challenge:

Most locations had minimal digital presence, inconsistent branding, and neglected local listings.

Solution:

• Conducted a complete local SEO audit and brand alignment.

• Rebuilt all Google Business Profiles with office hours, services, and team photos.

• Created a branded social content library and scheduled weekly local posts.

• Claimed and corrected listings on Apple Maps, Bing, and Yelp.

• Provided team training on review request follow-up strategies.

Results (in 60 days):

• 🧭 Improved map visibility by 78%

• 🧑‍💼 Branded profiles generated 22% more inbound leads

• ⭐ Review count doubled across locations, with 4.7 average rating

• 🔍 Appeared in 3x more “real estate near me” search queries

Client: Modest Muse (4-location boutique retail chain)

Challenge:

Customers were confused by conflicting listings, duplicate profiles, and unclaimed reviews. Online presence didn’t match their in-store experience.

Solution:

• Merged and removed duplicate listings.

• Claimed and optimized all GBP profiles with seasonal photos, featured products, and direct booking links.

• Set up review alerts and real-time response system.

• Monthly Google and social post schedule per location to match promotions and events.

Results (in 30 days):

• 🎯 Eliminated 7 duplicate listings

• 📲 +62% increase in calls and direction requests from Maps

• 💬 Responded to 100% of new reviews in <48 hours

• 🛍️ Sales from GBP referral traffic up 33%

Client: Black Realty Management Inc. (BRMI)
Portfolio: 30+ multifamily properties across Washington and Idaho

Challenge:
With dozens of communities under management, BRMI struggled to keep up with resident reviews, inconsistent Google Business Profile (GBP) setups, and missing verifications across properties. Some profiles were unclaimed, others had outdated info, and negative reviews occasionally went unanswered—putting occupancy and brand perception at risk.

Solution:

• Centralized review management: Matador Digi monitors and responds to 100% of BRMI’s reviews across Google, Facebook, Apartments.com, and more—within 24 business hours.

• GBP unification and verification: Verified and/or transferred ownership of all active Google listings under BRMI’s control. Ensured accurate business hours, amenities, and contact info.

• Duplicate suppression and profile cleanup: Identified and resolved conflicts from duplicate listings or profiles claimed under prior managers.

• Custom monthly reporting: Delivered executive dashboards showing trends, sentiment shifts, and standout properties.

• Resident trust strategy: Used review responses to build credibility, highlight team strengths, and reduce move-out risks.
  
  

Results (in 6 months):

• ✅ 100% of BRMI’s active properties now have verified, branded GBPs

• 💬 Over 1,000 reviews monitored and responded to with personalized replies

• 📊 Portfolio-wide star rating improved from 3.7 to 4.2

• 🧠 Regional managers empowered with data-driven reports and insights

• ⏱️ Saved internal teams 40+ hours/month in manual response and GBP management