Boost Your Business with Expert Google My Business Management Techniques
GBP Series: Vol 1
**If you didn’t already know, Google changed the name of Google My Business to Google Business Profile a little over a year ago. The only reason I used the term “Google My Business” in the title of this article is that the number of people searching for “Google my business” is way higher than the number of people using “Google Business profile”
Since the title of a blog article is a very important ranking factor, it just made sense if I wanted my article to rank high and attract more visitors. AND this is your very first Google My business SEO lesson**.
An Introduction to Google My Business/Google Business Profile Management
Welcome to the first installment of my 10 part blog series on effective Google Business Profile (Google My Business) management! In this series, We’ll explore the ins and outs of managing your Google My Business profile to enhance your online presence and attract more customers.
In today’s digital world, establishing a strong online presence is vital for businesses of all sizes. That’s where Google My Business (GMB) comes in. It’s a free service provided by Google that allows you to create and manage your business profile across Google Search and Google Maps. Local businesses that optimize their Google My Business profile, have increased their visibility in local search results, ranking and gained a competitive edge in their industry. Our clients see an average increase in local search rankings of 70% per location. This means that businesses with complete GMB profiles; photos, videos, respond to reviews, etc are 70% more likely to appear higher in search results.
Why is effective GMB/GBP management so important?
Your GMB/GBP profile acts as a virtual storefront, providing crucial information about your business to potential customers. It showcases details such as your address, phone number, website, business hours, service areas and customer reviews. A well-managed profile not only helps customers find you easily but also builds trust, credibility and maximize daily rankings and performance for your brand.
Throughout this blog series, I’ll delve into the essentials of successful Google My Business/Google Business Profile management. I’ll cover topics such as optimizing your profile, managing customer reviews, utilizing messaging features, leveraging insights and analytics, and promoting your local business effectively. Each article will provide you with actionable tips and strategies that you can implement right away.
Local businesses receive an average of 1,260 views a month on Google My Business.
45% of GMB/GBP listings with an appointment scheduler have new, month over month, recurring customers.
56% of customer actions on GMB/GBP result in website visits increasing their local SEO results.
1 photos per listing are ideal for showcasing products and services.
Accurate and complete information in GMB/GBP listings receives 7x more clicks than those without.
Hotels have the highest number of photos on GMB/GBP.
GMB/GBP listings with contact information receive 94% of calls on working days.
To make this series more engaging and visually appealing, I’ll incorporate relevant visuals such as images and videos. These visuals will provide real-life examples and valuable step-by-step guides to help you understand and implement the concepts effectively or at least have a better understanding of the process.
Whether you’re a small local business or a larger enterprise, mastering Google My Business management is crucial for online success. So, join me on this journey as I unlock the potential of Google My Business/Google Business Profile. Helping you boost your online presence and reach your target audience.
Stay tuned for my next article, where we’ll dive into the process of setting up and optimizing your Google My Business/Google Business Profile.
Get ready to take your online presence to new heights!